The Hype About CBD, Explained

The Hype About CBD 

CBD is everywhere. It’s in our lavender lattes, face masks, and yoga studios. You could say the CBD bubble has officially burst. But if you’re one of the few who haven’t tried it, first of all, wyd!?And secondly, we'll explain what the hype's all about.

Because the world has yet to fully acknowledge CBD as the medicine to save mankind, we can’t make any solidified promises. But we can explain the science behind it and leave it to the thousands of success stories and reviews.




Cannabidiol (CBD) is one of over a hundred compounds found in the hemp plant. It provides several therapeutic benefits without any psychoactive effects like its cousin, THC. (Head to our Hype about Hemp blog to learn about the difference between hemp, marijuana, CBD, and THC…because there’s a big one).

 So, here’s how it works. You have an Endocannabinoid System (ECS) that is working RIGHT now to produce endocannabinoids (yes, you have naturally occurring CBD in your body). These endocannabinoids send messages to cells and interact with several systems throughout your body to promote homeostasis, or balance. Your eating and sleeping patterns, mood, inflammation responses, stress, and anxiety are all regulated by your ECS.

When you take CBD, you’re supplementing those little endocannabinoids, thus further fortifying and balancing these systems. CBD's ultimate goal is to make you feel more like... you! 





We <3 CBD for several—more like hundreds—of reasons. But here are a few of its most touted benefits, explained.



Anxiety is at an all-time high. It affects over 40 million American adults! If not taken care of properly, it can worsen, impacting other aspects of your life and health.

It works by affecting the levels of serotonin in your brain. Serotonin is the “happy hormone” that helps stabilize our mood and feelings of well-being. Regulated serotonin levels can treat depression, anxiety, and mood disorders. In a 2019 study,80% of people with anxiety reported improvements directly correlated to CBD!

If you’re the type who gets the post-coffee jitters or pre-presentation nerves, try our tinctures or vape (which is the quickest way to feel the benefits of CBD).



 CBD is a natural anti-inflammatory. Anti-inflammatories work to reduce inflammation, which relieves pain throughout the body. Oftentimes, they’re used to reduce headache pain, sprains and strains, swelling, arthritis and joint pain, and more.

 CBD is becoming widely used as an alternative to painkillers for active people and those with chronic pain. It works by interacting with endocannabinoid receptors to send messages to cells to create anti-inflammatory and pain-relieving effects. While topicals can be used for direct pain points, ingesting CBD oil consistently is great for general soreness or chronic pain like arthritis.

 When you work out, you create tiny tears in your muscles that are responsible for DOMS (delayed onset muscle soreness). CBD works to attack that pain and muscular tension, so you're able to go just as hard tomorrow! #NoDaysOff #AtleastNotBecauseSoreness



We’ve said it before, and we’ll say it again, sleep is your friend. And you’re not getting enough of it. One of the most widely acknowledged benefits of our CBD is sleep. We get constant reviews of how it’s helped with those who have insomnia or other sleeping issues.

The crazy thing about sleep is it impacts every aspect of our well-being: Our mood, mental clarity, stress and anxiety levels, physical tension, and recovery. So, if CBD can help you sleep p through the night, it’s likely improving your quality of life as a whole. Not only does it work with your ECS provide a sense of calm and comfort that helps you drift to sleep and stay asleep, but its anxiety and stress-reducing properties can help halt the racing thoughts keeping you awake in the first place!




If you’re convinced but unsure of how to start with CBD, don’t stress because that’s not why you’re here. We offer three different starter kits to help introduce you to the wonderful world of hemp.



A clean approach to vape. We hand-designed our device and pods to completely transform your vape experience. Each vape starter kit comes with a Wild pod, vape, and a CBD 101 toolkit to get you started.

 The Device: A sleek, sustainably-made vape that heats at 180, while the average vape burns at 350-700 degrees.

The Pods: Our plant-powered pods are bursting with flavor and contain 110mg of CBD, no nicotine or THC (ever).



If you’re curious about CBD oil, this is a great way to figure out a routine and serving that suits you! Each box includes a 10mL tincture, CBD 101 toolkit, and a one-way ticket to the relaxation station.

 The Tincture: Our tinctures contain 100mg per serving and calm + comfort in every drop. Made with hemp-derived CBD, natural flavors, and MCT oil only—this is the ultimate way to unstress.        



We take a unique approach to our flavors that provide sensory experiences only a trip to Bali or frolicking through a meadow could provide. We know…they all sound enticing. That’s why we pulled together all of our most popular flavors into one boxful of bliss: The flavor flight.

 Chill: Frosty notes of mint, menthol, and spearmint that provide a cooling sensation

Inspire: Energizing citrus zest with a pop of lemon that creates an immersive flavor experience.

Escape: Vibrant mango and pineapple flavor allowing you to enter a tropical state of mind.

Serene: A light, peaceful blend of lavender, rose, and hibiscus.






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